The Potlatch Lake Tahoe
Celebrating 55 Years in Business!
The Potlatch: A Tahoe Tradition for 55 Years
For 55 years, the Potlatch has proudly been North Lake Tahoe’s premier destination for
artisan-crafted jewelry, Native American designs, unique home decor, and one-of-a-kind gifts that celebrate the region's spirit and beauty. Locally owned and family-run, the Potlatch is led by
third-generation owners Lisa and Aaron Nelson, who uphold a deep commitment to supporting local artisans, championing Native American artists, and offering high-quality, unique goods.
Lisa & Aaron Nelson
our offerings: Handcrafted jewelry, art, decor & more
Each item in our store—whether it’s stunning Tahoe photography, local artwork, handcrafted jewelry, or rustic decor—captures the essence of Tahoe and invites our customers to bring a piece of its beauty into their own homes. From stunning jewelry crafted by Native American artists to unique gifts inspired by Tahoe’s landscapes, the Potlatch is dedicated to curating items that embody quality, artistry, and a sense of place.
Our Story: Celebrating Community & Craftsmanship
The Potlatch 1970
The Potlatch Today
The Potlatch, named after a Native American gift-giving ceremony, opened its doors in 1970 on Ski Way, originally founded by the Ross Family, who brought the name “Potlatch” from Northwestern Native American tribes and sold items inspired by these cultures. They also purchased the iconic totem pole that still proudly stands outside our doors today. After a brief ownership transition, the store was purchased by Edward and Beverley Wurtele, who had years of experience working with Native American artisans and traded handmade jewelry across the West Coast.
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In 1987, the store passed to Lynn Brown, Lisa Nelson’s mother, who relocated the Potlatch to the Raley’s shopping center in 1997. Lynn established the beloved annual Artie Yellowhorse jewelry show, a tradition that has become one of the community’s most anticipated events. In 2010, Lisa and Aaron Nelson took over, continuing the legacy of community connection and appreciation for local artistry.
Our Commitment to Community
As a family-owned business deeply rooted in Incline Village, the Potlatch believes in giving back to the community that has supported us for decades. We’re proud to champion local initiatives, events, and artists that enrich the Tahoe area and strengthen its spirit. Our commitment to community extends beyond our store, including coaching softball at Incline High School, where we have the privilege of mentoring and inspiring young athletes.
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Celebrating 55 years in business, we look forward to many more decades of sharing the beauty and traditions of Lake Tahoe with visitors and locals alike. Visit The Potlatch and experience the artistry, connection, and legacy that have made us a cherished part of the North Lake Tahoe community for over half a century.
